(Ex: for sale by owner, Nerve Pain, Photography, Video Marketing, Facebook Marketing, Public Speaking)

(Ex: home seller, Diabetic, Video Marketer, Small Business Owner, Public Speaker, Author, Coach, Consultant, Marketer, Entrepreneur, Part-time Photographer)

(Ex: “Selling Your Home Alone”, Neuracel, 5 Secrets To Deleting Nerve Pain, The Biohacker’s Guide, Neuropathy Supplements, Funnel Scripts, Webinar Secrets, Big Jim’s Running Shoes, Kodak XLR 75, The Speaker’s Edge Coaching)

(Ex: pain reliever, supplement, service, coaching, website, template, blueprint, checklist, software, home study course, ebook, place, FB Post, info-graphic, list, guide, digital camera, etc.)

(Ex: under-the-radar, free, little-known, proven, “black hole”, off-the-record, breakthrough, revolutionary, new)

(Ex: get your home sold, get pain relief; get video scripts that sell; get more customers; get booked to speak more; get more paid speaking gigs, make more money, and grow my speaking business; make people pull out their wallets and literally beg to buy your products, take amazing pictures)

Should be FAST (Ex: automatically, quickly, instantly, immediately, fast, in a flash)

(Ex: instantly, 15 minutes, less than 30 minutes, about an hour, an afternoon, a single weekend, 20XX)

Starts with a VERB ending in “ING” Completes the phrase “Without _____…” (Ex: paying a real estate broker’s crazy commissions, using dangerous drugs, feeling like you have to be a professional photographer to take great pictures, figuring it all out yourself, knowing what to say in marketing videos, being a professional copywriter, losing money on ad campaigns, begging for speaking gigs)